Custom Software Development For Non-Technical Founders; Hiring a Team Vs. Using No-Code

New solutions are empowering businesses to build their own custom software with minimal technical know-how.

The demand for digital has never been greater. Companies around the world increasingly rely on digital assets both for interacting with customers and for their own internal management systems, and the Covid-19 crisis has only accelerated the trend. As a result - and unsurprisingly - the demand for software development is extremely high.

However, when it comes to developing the custom software solutions that businesses require for their own unique strategies, contexts and markets, the options available have until recently been limited, time-consuming and expensive.

Put simply, businesses have tended to rely on software developers with specialized knowledge of coding and IT infrastructures in order to create custom software. And as anyone who has ever worked with developers will know - having software built from scratch is neither simple, nor cheap.

But as with any market bottleneck, new avenues to software development have been created, with innovative solutions emerging to address the challenge.

Software Development: Always Expensive?

Some businesses have turned to outsourcing IT companies in order to meet their custom software needs. This option has the ability to reduce costs, if compared to hiring a software development team in-house. It can also free up a smaller company or start-up to focus on what is most important: their core business.

But outsourcing software development doesn’t present a radical reimagining of how companies develop their software assets; it just shifts the responsibility elsewhere, and it can come with its own set of challenges and limitations, including but not limited to a misalignment of a company’s vision and the final outcome of a software project developed by an external team.

Luckily, a new alternative has emerged for creating custom software beyond the paradigm of building software from scratch through traditional coding: ‘No-Code’ Development. A simple way to describe a No-Code application is that it’s a software tool that allows a user to build and customize new software.

But it’s also a lot more than that - No-Code presents a significantly more cost and time-efficient way of building software solutions that are refined, robust and more specifically aligned to the unique needs of individual companies and industries.

No-Code Development

Let’s take a look at some of No-Code’s key benefits, and how it compares to more traditional software development options.

1 - Simplicity

One of the clearest benefits of a No-Code approach to software development is that it makes the process simple. No-Code democratizes the previously-exclusive realm of software development, allowing smaller, non-technical teams to undertake the design and creation of the software they need to run their business and operations.

No-Code is not - and doesn’t try to be - an end-all solution to all software development needs. After all, No-Code development applications need to be created by developers in the first place, and some more complex software solutions will need to be built from the code up.

But for companies that simply require non-complex, functional digital assets, No-Code is providing a new, simple way forward. No-Code applications are built with specific industries in mind, and provide a set of pre-designed possibilities for business owners to integrate in their own software assets and IT infrastructure.

2 - Efficiency

Let’s take the example of a hotel owner in need of a piece of software that will allow them to aggregate and update all of their different bookings from different websites in one place, automatically. The hotel owner would also like to have additional functions, such as direct messaging to the booked guests, directly from this custom platform.

An in-house developer or team could theoretically build such a piece of software. butt they would require significant amounts of time to code it from scratch, test it, and then integrate it into existing IT infrastructure.

A No-Code application created specifically for hotels would make these functionalities possible in a simple, code-less way. It might even be as easy as using drag-and-drop functions or choosing from drop-down-menus to configure exactly what the manager wants and needs from their software solution.

3 - Focus

Perhaps the most important aspect of No-Code is the space it provides companies to focus on their core business. The creation of software can shift from being a heavily technical process to one that is creative and user-oriented. This allows for the creation of software assets that are fine-tuned for actual employee and customer usability, with User Experience (UX) and User Interface (UI) at the forefront, instead of being an afterthought.

Beyond that, allowing your software to be created by those who understand your business best - the people involved in its actual operations - ensures that the software produced truly reflects the actual needs of your company.

While having a team of developers to create software from scratch might be the best option for creating complex, proprietary solutions, the reality for most businesses is that No-Code software can provide the levels of customizability, simplicity and efficiency that are required to produce effective software solutions for most industries.

What kind of No-Code software tools would you like to see created next? Get in touch and let’s start a conversation.