5 Reasons to Optimize Your Backend Software

What is Backend Software?
The ‘backend’ involves any part of a software environment, or a website, that the user does not see or operate in - similar to a restaurant’s kitchen.

In contrast, the ‘frontend’ is the user interface where the software or website’s functions can be ordered, processed and customised by the end-user or customer.

Within software and web-platforms, back and front ends have to work together efficiently in order to shape a positive end-user experience.

Just like you can’t have a great restaurant without a great kitchen, optimising backend software is vital for attracting and retaining users, who can ultimately convert to regular customers.

In this article, we’ll be exploring 5 key reasons to optimise your backend software.

Speed
According to Google, your website’s loading speed determines its position in search results, as well as its potential customer conversion rates. Whether you are running an online superstore with thousands of orders per day, or selling cloud-based software solutions for businesses, the speed with which you offer your services is the most crucial factor for online business success.

An experienced backend developer will perform behind-the-scenes speed optimisation tweaks that ensure customers and users keep returning to your digital platform.

Performance
The optimum performance of your online product or service depends on a range of interconnected factors. Examples include the end-user’s computer processing speed, the overall number of users logged into a particular system simultaneously, as well as the web-host’s server capacity.

Optimised backend software can offer vital performance metrics, as automated usability tests can examine performance consistency under stress and enable a business to find the best possible way to deliver remarkable user experiences.

Security
Providing web-platform services and on-demand software solutions fosters more direct online interaction between consumers and businesses, speeding up processes and sales cycles.


However, much like anything exposed to the internet, there are genuine security risks to be considered. Through extensive testing and code fine-tuning, a backend developer on your team can optimise the security of your web application by eliminating software code flaws that can create vulnerability and compromise the data security of your users and clients.

Flexibility
Companies are often required to customize their business processes in order to gain sustainable market advantages. Whenever a company changes its IT infrastructure or procedures - apart from being a costly business - it can also negatively affect its clients’ user experience, if those changes are not implemented efficiently. By optimising your backend software, you can ensure a seamless interaction between company and client needs, reducing business costs and ultimately delivering better products and services to clients.

Innovation
Fostering online business innovation will depend on how well you understand what your customers want and need from your service or application. The optimisation of backend software aims to strike a golden balance of efficiency between the front and back ends of your product or service, establishing a positive end-user experience. However, it also allows a company to focus on its core goals and strategies, enabling teams to experiment with new ideas and evolve their unique products to the next level and into new markets.
At Smartape Solutions, we empower businesses and industry professionals with better software. Our products improve workflows, increase sales volumes and gain customer loyalty with reduced customer service costs. Get in touch to find out how we can help with your next IT project and stay in tune with the latest IT developments by signing-up to our monthly newsletter.